VAV!/November 14, 2014
The era of the 1940s found America a wartime nation. The effects of World War II filtered through America's culture. Men headed to war and women capably filled their vacancy in the labor force. The country was experiencing an increased immigration of European citizens, anxious to escape Hitler and the Holocaust. The bombing of Pearl Harbor, Hiroshima and Nagasaki were devastating blows felt around the world.
During 1940-1945, a rationing program was in effect and controlled the purchase of certain products that were essential for the war effort. From gasoline to nylon stockings, prices were fixed and the United States government urged Americans to conserve wherever possible. The government urged the nation to onward to their patriotic activities such as growing their own vegetables in a 'Victory Garden' . Some estimates show that Victory Gardens supplied 40% of all vegetables in the country! Scrap drives were in full swing for tin, steel, paper and rubber. Fashion was impacted during the war since commercially-produced fabric, such as cotton and wool was needed for military purposes. The American woman cleverly adapted their clothing styles to the availability of fabric and products.