Avanti - Raymond Loewy, Designer
Pictured above: Raymond Loewy (1893-1986) Preliminary studies for Studebaker "Avanti" automobile Study 1/Fluid marker on paper, March 22, 1961/American Treasures of the Library of Congress
VAV!/March 22, 2015
On March 22, 1961, industrial designer Raymond Loewy (November 5, 1893 – July 14, 1986) completed sketches for a futuristic sports car at the request of Sherwood Egbert, the newly appointed president of the Studebaker Corporation in South Bend, IN. It was Egbert's hope that Loewy, would be able to design a totally new car that would capture the imagination of future customers and at the same time, boost the company's dipping profits.