Pictured above: Ad from Ladies' Home Journal 1940 via Duke Library/http://library.duke.edu/
VAV!/August 27, 2013
Hallelujah and HELLO!
The first Kotex feminine hygiene products were made of celucotton, a material originally developed by Kimberly-Clark Corporation and used for surgical bandages during the First World War. Army nurses repurposed the ultra-absorbent bandages as menstrual pads and a product was born! Kimberly Clark then created the Cellucotton Products Company and launched Kotex (K)Otton-like (TEX)ture!
The initial Kotex ads ran in 1921 in the Ladies' Home Journal and the Good Housekeeping magazine. Readers of the Ladie's Home Journal were encouraged to call upon a Kimberly-Clark staff nurse, Ellen J. Buckland (also a brand ambassador), for advice and comments on the product.