Pictured above: Mail Order/Montgomery Wad/Contributed by Screen Grab/FB
VAV!/September 8, 2011
Montgomery Ward & Co ...does the name strike a chord of familiarity with you? It should. Since 1872, "Montgomery Ward" otherwise lovingly known as "Monkey Wards" was the first U.S. mail-order house to sell general merchandise.
Way back in 1872, Aaron Montgomery Ward (February 17, 1843 - December 7, 1913) , a traveling dry goods salesman, established the first mail-order business with an innovative single-sheet catalog, the "Wish Book", offering 163 items. Ward's superior service and impressive assortment of goods led to the rapid growth of his company, and by 1904 the original Montgomery Ward company was mailing catalogs to three million customers.