Pictured above: Fisher-Price logo
VAV!/July 12, 2014
Fisher-Price, a subsidiary of Mattel, Inc., has been making high-quality toys that enhance early childhood development. Their "Play Lab" was the first child research center of its kind in the toy industry, that allowed researchers and toy designers to observe the way children play and how play benefits their development! Among the Company's best-known "classic" brands are Little People®, Power Wheels® and View-Master®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high quality children's programming such as Thomas & Friends, Dora the Explorer™ and Mickey Mouse Clubhouse.
The Company was founded in East Aurora, New York in 1930, by Herman G. Fisher, Irving L. Price, and Helen M. Schelle. Fisher was well versed in the manufacturing, selling and advertising of games through his experience with a company in Churchville, New York. Price was a previous employee F.W. Woolworth and Company, and Schelle was the owner of the Penny Walker Toy Store located in Binghamton, New York. Together, this dynamic trio represented the best of the best in retail and advertising as well as an uncanny ability for discerning what children liked when it came to toys.
The Founders of Fisher-Price were committed to producing high quality toys for the consumer public...in fact, the company's first catalog detailed their creed that Fisher-Price toys must have "intrinsic play value, ingenuity, strong construction, good value for the money, and action." The creed further said; "children love best the cheerful, friendly toys with amusing action, toys that appeal to their imagination, toys that do something new and surprising and funny. This idea is so simple, it is sometimes overlooked – but if you have forgotten your own younger days, test it out on the nearest children."